Private Label Rights (PLR) are a wonderful shortcut to creating and publishing new content. But many PLR content buyers fall into a sticky trap with their purchases – they only use the content in the original format.
For example, maybe you bought a package of blog posts and you uploaded them to your blog. Then you thought you were done using the content and you archived the pack.
It’s great that you used the purchased content. You should feel proud of that accomplishment. But don’t think that you’re done with the plr content by any means – there are still dozens of ways that you can re-use those same blog posts. Not only does this make content creation even easier for you, it’s also more cost effective in the long run, too.
If you’re not sure how to repurpose your content, you’re not alone. Many people struggle with this simple task. Here are a few ideas to get you thinking about how you can make the most of your PLR purchases…
Idea #1: Compile Articles or Blog Posts
So, you have a collection of articles or blog posts that you’ve proudly posted to your blog, but you haven’t done anything else with them. Or maybe they’re still sitting unused on your hard drive because you haven’t gotten around to publishing them just yet.
You can still use these articles or blog posts in fun and exciting ways. One of the easiest things to do is to compile the articles into one longer report. You can use this report as an opt-in gift for your visitors.
When you have an opt-in gift, someone visits your website. They see an offer of a free gift if they sign up with their email address. They enter their details and you send them an email with a copy of their free gift. Some marketers call this a lead magnet or dangling carrot.
No matter what you call it, a short report is a great way to entice visitors to share their information with you. As a result, your email list grows and if you’re making offers to your community regularly, so does your income!
Of course, you don’t have to use your short report as a lead magnet. Some marketers will sell their short reports as mini courses or they’ll give them away for free to educate their subscribers.
Before you create a report, it helps to know what you plan to do with it. If you’re using it as a lead magnet, you might want to include a call-to-action in the back that links to a small tripwire product. If you’re using it as a mini stand-alone product, you’ll want to link to one of your pricier products or even a product that you promote as an affiliate.
When you begin with the end in mind, it’s easier to create a resource that serves your audience while still putting cash in your pocket!
Once you know how you’ll profit from your report, your next step is to gather a collection of articles. Now, these articles should be on the same topic. After all, you don’t want to create a report that tackles too many subjects at once. This will overwhelm your readers.
Although your content needs to be the same general subject, it doesn’t have to be from the same seller. You can mix and match some of your favorite content pieces from various PLR providers.
After you have a collection of articles that you want to use in your report, paste them all into one document. You’ll want to sort them in an order that makes sense to you.
Now, go through your document and lightly edit the content where needed. This is where you remove words that don’t sound like you, add in your own examples, and include affiliate links where relevant.
Finally, create a call-to-action on your last page. Invite your reader to spend money with you or another marketer that you’re promoting. Be sure this CTA is relevant to the content of the report. Don’t offer graphic design services if your report was focused on using essential oils. You’ll just confuse your readers.
After your report is complete, save it as a PDF. Upload it to your website and create a form on your website so visitors will see your brand-new report.
Idea #2: Create an Autoresponder Series
You can also grab a collection of articles or blog posts and turn them into an autoresponder series. This can be a great way to make a simple email challenge to grow your mailing list. For example, let’s say you have a PLR pack on “Organizing Your Home Room-By-Room”.
You could take each “room” and make it a day in your challenge. So, your autoresponder series might look something like this:
- Day 1: Sorting the Kitchen & Pantry
- Day 2: Tackling the Family Room & Living Room
- Day 3: Organizing Your Kids’ Bedrooms
- Day 4: Turning Your Bedroom into an Oasis
- Day 5: Simplifying Your Bathrooms
- Day 6: Clearing Your Basement of Clutter
- Day 7: Cleaning Out Your Garage
Of course, your autoresponder series doesn’t have to last for 7 days. You could have a challenge that runs for 5, 10, or even 30 days depending on what project you’re helping your community tackle.
To use this idea, all you need to do is gather your content for the challenge. Decide which piece of content fits which day.
As you’re working, be mindful of how you could add in an affiliate links or links to your project. With the organizing example above, you could link to your favorite kitchen drawer organizer on day 1. On day 3, you might link to your short product on how to help your kids fall in love with tidying.
Remember this challenge will be on-going so you want to link to evergreen products that will still be relevant months (or even years) down the road.
Once your content is ready, go add it to your preferred mailing list software. If you’re using Aweber, you’ll create a “campaign” but if you’re not sure what that is or if you’re using different software, you might need to ask your provider for advice on how to set up your challenge.
That's it for this post. There are a couple of other posts coming up that will show you even more ways to profit from plr content. Stay tuned.
Get part 2 by clicking here...
Get part 3 by clicking here...
******************************************************
Discover how to make real cash from PLR and white label products. What anyone who buys OR sells PLR needs to know. Get the Truth About PLR here...