It’s common knowledge by now that building a list of subscribers is one of the most important parts of your online business.

The difficulty is getting subscribers in the first place. It seems like every day that I go online, I come across several sites that offer me the opportunity to sign up for another list. So you and I have a lot of competition when it comes to getting someone to sign up for our list.

And if you’re like me, and get an inbox full of these follow up emails from these subscriptions every day, you’ll see that most of them are nothing more than ads. No content of useful information, just a link to click on for the latest product launch of the week.

So there are two main obstacles to getting subscribers – competition, and subscribers who are tired of giving out their email addresses and getting nothing in return.

So what can we do? After all, our list is full of useful information, special offers. In other words, we offer incredible value. How can we convince potential subscribers that they should give us their name and email address?

The first part is the page where we try to get people to enter their information into our opt-in form. Here we explain why they should subscribe. We tell them what benefits they will get. In other words, we have to “SELL” them on our list. Include a list of bullet points, headlines, and sub heads that get their attention and interest.

In the past, a good sales page for your free newsletter was enough. But now, with all of the competition, we have to do more. So the second part is offering something for free.

Not just any old free thing. It has to be something unique, something that only your subscribers will have access to. You could use private label stuff you have on your computer or that you go out and find. But the best thing to do is to create something unique yourself.

And it doesn’t have to be an ebook. There are also videos – screen capture or actual video of you talking or demonstrating something. it could be an audio of you giving a presentation or interviewing someone. It could be a piece of software – a toolbar or software that helps them out in some way. Products that come with a sales letter that they can sell and keep all of the profits.

The point is that these days it’s a lot easier to get subscribers if you can offer something of value in exchange for their email address.

You want to make sure that what you offer is good – really good.

You want to make a good first impression. Do that, and there’s a much better chance that your future email communications will actually be opened and read instead of being deleted.

Don’t stop there. Once they’re on your list, mix it up a little. Instead of sending text only emails, send them links to something else. A video you made just for your subscribers. A link to a special report that they can download for free. A pod cast. A link to some really cool, free software. A list of resources that are free and that will help them out.

Once you get people to your opt-in page, tell them why they should subscribe, offer them a valuable free bonus, and deliver quality content in various forms. It’s well worth the effort.

Discover how to get people on your opt-in email list and get them to buy – guaranteed – faster, easier, and cheaper – period. Click here to learn how…