Affordable Online Business Strategies
Posts tagged free reports
A Simple Way To Keep Subscribers On Your List
Feb 5th
Getting subscribers should be your number one priority, but it’s getting harder to get people to give up their name and email address. Offering a freebie of some sort is a good way to get people to sign up for your list. A potential drawback to offering a freebie is that people will sign up just to get the free stuff. These people may unsubscribe immediately, use an email address they never use, or never read your email messages.
There’s not much you can do about people who only want the free stuff and don’t have any intention of reading your messages. For the rest of your list, you can do a simple thing to make it more likely that they will continue to open and read your messages:
Let them know that in addition to the freebie that they received when they subscribed that there is more free content coming their way. You could give away a report or video every month or so. The idea is to give away valuable content on a regular basis.
This does a couple of things. First, assuming that the free content you offer is good, ;your subscribers will look forward to the next freebie that you offer, and will continue to open your messages to make sure they don’t miss out.
Second, they will be more likely to buy from you. The idea here is from the work done by Robert Cialdini in his book on Influence. In that book he notes that when someone is given something, they are likely to want to give something back. It’s human nature at work. You give them valuable free stuff, and they will be more likely to trust what you recommend to them.
A way to make this work is to offer a multi-part training on a topic that is delivered over time. That way they have to say subscribed to get all of the content. Another way that I have seen work really well is to have a password protected area on your site that only subscribers have access to. Here you can add free reports, videos, and other content on a weekly or monthly basis.
Offering freebies on a regular basis is an easy way to keep your subscribers interested enough in your messages that they will actually open and read your emails. And that’s what having a list and profiting from it is all about.
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How Giving Away A Free Report Can Get You New Subscribers
Jan 23rd
I was going through a course on list building recently, and something got my attention. The teacher of the course said on one of the videos that if you have a list, you should be making $1 per subscriber per month. So if you had 1,000 subscribers, you should be making $1,000 a month from the offers you send out. With that in mind, it’s obvious that having a list is VERY IMPORTANT!
So getting subscribers is the main objective. There are a lot of ways to get subscribers, but I wanted to point out a way that doesn’t get mentioned very often, and it doesn’t have to cost any money.
You’ve probably repeatedly heard that you should create a freebie to get people to sign up for your list. With so many people trying to get subscribers, you really need to offer a freebie. You can include some affiliate links in the report to get some additional revenue, so you can profit at the same time.
Here’s how you can make it even better so you can grow your list without any effort on your part. Oh, and by the way, this is not new, or my idea. It’s just something that I am going to use on a new list I’m starting, and I wanted to share it with you. I’ll also keep you updated on the results I’m getting.
For this project, let’s create an ebook. It doesn’t have to be very long, but it does have to be valuable. It could be a few articles you’ve written or had written for you that you compile into your ebook. It could be a list of resources related to your market – free products, forums, blogs, other email lists.
What you do is to write an offer to subscribe to your list at the front AND back of the ebook. Write a mini sales letter with the benefits of being on your list along with a link to your optin page.
You may be wondering why you would take the time to put in a link to your optin page when the person reading the ebook has already subscribed. The reason is that once someone gets your free ebook, you are going to tell them that they can give it away to their subscribers and web site visitors. Now they have a quality freebie that you have written that they can give away – with a link to YOUR optin page. You get free distribution of your ebook and new subscribers without lifting a finger.
Let’s recap. Create your freebie and make sure to include a link to your optin page. Once someone subscribes and downloads your free report, make sure to email them and encourage them to give this report away to as many people as possible. The only other thing you might want to do is to send them to an optin page that offers a different freebie than the free report they already have! Give it a try and see what happens.
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