Yesterday, I wrote about how affiliate review sites were a popular way of generating sales. And about how you needed to stand out from the crowd when it comes to your own review site if you’re going to have a chance at making a sale.

Today I experienced the frustration people experience when they are searching for reviews on a product.

I was trying to decide between 2 FTP software apps. Both are well known, but I wanted more information about each program. Each sales page promised that their product was the best, but I wanted to read from others who had used the software.

I went to Google and entered the name of the product followed by the word “reviews”. I started going through the web site listings. What I found was that after reading the first couple of reviews, the rest started looking almost alike.

The review pages listed the features, told how good it was, and had an order button. In most cases, it was just the sales page reworded. So after about a dozen different web site views, I stopped and entered the second product.

The results were almost the same. Almost all of the review sites were telling how great the software was and how to order. No comparisons to other software or reasons why this software was better than all the rest.

The only bright spot was the download sites such as download.com and tucows.com where there were editor ratings and user ratings.

The lesson here is that if you want to get the click on your review site, you can’t do what everyone else is doing. Of course, if you take the time to create a review page for a product, you think it’s good and you think people should buy.

But if your page is just a rehash of the sales page and it’s similar to the other pages out there, don’t hold your breath waiting for your commission checks.

That’s why I told you about The Conduit Method, and why I want to mention it again. This report is all about setting up review sites. The idea is to review products related to each other on each site. For example, if you are selling anti-virus software, you would set up a separate page for each product, and maybe include a few articles.

The Conduit Method lays out an important twist to traditional review sites that you probably haven’t seen before. It relies on free search engine traffic, and the traffic you get is buying traffic, not freebie seekers.

Save yourself a lot of wasted time setting up review sites the traditional way, the way most people do it. Click here to get your copy of The Conduit Method.