It can  be kind of difficult to write a good review for a product. I know it is for me. When you’re promoting stuff as an affiliate, you HAVE to get good at writing reviews. That’s what you have to do. Tell people about a product and get them to click through to the site.

The thing I’m trying to do is to be different from the “crowd”. What do I mean by that? Well, what I do is search on “Product Name Review” and see what other affiliates are doing. In a lot of cases, the sites are very similar.

Some of these reviews are almost like the car salesman commercials that I’ve seen on my local television stations. The guy is talking really loud and fast, waving his arms, and telling me to get to his dealership right now and buy a car. Very pushy and high pressure.

There’s no real substance to the review, just a lot of opportunities to click the link to go to the sales page. I already know how to get to the sales page. What I’m looking for is more information on why I should consider buying the product. I already know that the affiliate wants me to buy. We all want visitors to buy from our link. What I’m looking for is the “Why”.

What I’m doing for my own reviews is two-fold. One is that I try to write like I’m talking to one person. I’m telling that one person who I imagine is sitting across the kitchen table from me about the product. The second is that I look at writing a review kind of like writing a book report.

Remember writing book reports is school? You read a book, and write a summary of what the book is about. Writing a review is a lot like that.

You start off explaining what the product is. Then you go into what the product does, what it solves, and how people will benefit from buying it. You summarize what you’ve said and tell them how to get it.

It’s as simple as that. Explain, and don’t rant. You wouldn’t recommend something to a friend or family member by talking fast and loud, waving your arms, and telling them over and over that they should hurry up and buy a product.

No. You would walk up to them and start a conversation -

“I just found out about this product, and I think you might be interested. It might be just what you’re looking for. Here’s what the product will help you with:
Benefit 1
Benefit 2
Benefit 3
I’m really happy with the product and I think you might like to take a look at it for yourself. Here’s how to find out more.”

Kind of like a book report. Not full of hype. Just good information that will make the buying decision easier. And that’s what a good review page should do. Make it natural for a visitor to want to click on your link.

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