Affiliate Marketing

One Of The Most Misleading Offers I've Seen

I just came across a product recommendation that made me mad. I mean really mad. The sales page was so misleading and made such outrageous claims that I couldn’t believe it.

I’m not going to reveal the name of the product or the marketer that recommended it. One thing you can count on is that I have unsubscribed from that marketers list.

While I’m not going to reveal the product name, I will go over some of the things that I found disturbing on the sales page.

First, they claimed that there are thousands of companies out there that need people to place ads on the Internet. Apparently, these companies don’t have the time to place all of the ads they need, and that opens up the opportunity for you and I to place the ads. And the companies would be happy to pay us to do it.

Sounds a lot like Pay Per Click to me. Instead of coming out and saying that you could become an affiliate marketer by using PPC, they suggest that all you would be doing is placing ads. In the sales copy, it was stated that all you had to do was fill out simple forms, submit the ads, and get paid for doing it. It clear that this is talking about PPC. And with PPC, you aren’t certain that you’re going to make money. In fact, a lot of people lose a lot of money fast.

The sales copy also stated that the companies would pay you every week or two. Sounds like ClickBank or similar affiliate sites.

This product is along the same lines as some of the recent products that have come out saying that you could advertise on PPC networks for free. If you read the copy closely, what they’re really saying is that you’ll get more money in your commission checks than your advertising cost. You still have to pay for the ads.

And remember that you have to pay for the ads whether you make any sales or not. And you have to pay for the advertising first, and then hope that either you make enough to cover the cost of the ads, or that you have enough credit left to cover your ad costs.

Don’t believe that you can get paid for placing ads because thousands of companies don’t have time to do it themselves. It’s not true, and you’ll be wasting your money and getting your hopes up if you buy this or any similar product.

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Customers Only Care About What They Want

Let’s assume that you’re just getting started with your online business. You decide to sell other people’s products for a commission. You decide to become an Internet marketer. Now you’re ready to make some money…

Here’s a question:
What’s more important – selling the product, or selling yourself?

What brought this to mind was an article I came across today. It advised that the best way to have a successful online business was not to sell the product, but to sell yourself first. Once your visitors get to know you, they will be more likely to buy from you.

In the case of affiliate marketing, I wouldn’t agree, unless you are building a list. Sure, if you’re building a list and sending out offers to your subscribers on a regular basis, you need to keep them interested and willing to click on your links.

If you don’t have a list, why waste the time? The vast majority of all the visitors that come across your offer – your web site, ad, or article – will either click through to the merchant’s site or click to another site. And they will probably never be back.

Why waste your time to be likeable? The fact is that you don’t have the opportunity to get people to know you. They didn’t come to your site to find out about you. They came to find out more info. Your only concern is getting them to click on your link.

The reality is no one cares about you or me. They only care about what they want. And how to get it. Your job is to tell them about what you’re selling, what it will do for them, and how to get it.

The product owner has the task of convincing the visitor that what he is offering and the benefits he/she is offering is what they want.

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