I learn a lot by being subscribed to a lot of lists. Once in a while I come across a real gem of an idea. A list that I am on was recommending another marketers list, and one of the advantages of subscribing was that I would get 20 PLR articles a day for free.

I decided to subscribe, and I did get access to 20 PLR articles. The next day, the same thing, as promised. The beauty of this is that as long as I want the articles, I will stay subscribed. I am getting a real benefit from being on the list.

But the question is – why would he give away articles every day? What’s in it for him, and why am I telling you about this.

Simple. In every email he sends, there is a link to a web page to go to where you can download that day’s articles. On that page are ads and promos for other products. And when I click on the link to download the articles, a web site pops up with another offer.

This list owner is monetizing his list by giving away something that a lot of people want, and he gets the opportunity to put his offers in front of his subscribers every day without sending offers in the email.

Once in a while, he sends out additional email messages with offers for free stuff or other products that he thinks his subscribers may be interested in. That’s OK, because he is giving away valuable stuff every day.

This is an excellent example of giving subscribers value for signing up for a list. Most of the lists I sign up for only clog up my inbox with offer after offer. This guy is giving first. And even if you don’t purchase anything at all, you continue to get the free articles.

You can use this idea in your own list building efforts. You don’t have to use articles, and you don’t have to give away something every day. Use your imagination and you can come up with ideas for a way to use this way of doing things for your own list.