Getting More Subscribers With Your Bonus Offer

Most of the time when someone wants to get you to sign up for their list, they offer a freebie that you get after you subscribe. If you want to compete, you’re going to have to do the same thing. There is more than one way to do this, and that’s what I’m going to cover right now.

When you ask someone to enter information to get something, you have to motivate them to enter the desired information. The more information you ask for, the less likely it is that someone will subscribe. If you ask for name, email address, phone number, and postal address, you will find that you won’t get as many people willing to subscribe. The less information you ask for, the easier it is to get them onto your list.

That’s why most of the time all you’re asked for is name and email address. Once in a while you will come across a subscription box that only asks for an email address. And rarely you can get the free offer without having to give up any information at all.

This is something that you can test. The usual way of giving away your freebie is to offer it AFTER someone subscribes to your list. That’s the cost of getting the information. There are people who are willing to sign up right away, and there are other people who are reluctant to sign up for another list. Let’s face it, there are a lot of list owners who do nothing but send out promotion after promotion. I know you won’t do that, but potential subscribers don’t.

That doesn’t mean that you shouldn’t be requiring a name and email address before someone gets your bonus. It does mean that you need to be aware of the resistance that may be in the mind of some of your potential subscribers.

You can do things a little differently. You can offer your free bonus without any strings at all. No name and email address. Let anyone who wants it download it, and put info in your ebook that it can be given away freely. Why would you do this?

Because you are demonstrating the value that you’re delivering without someone signing up for your list. The key is to put an offer to subscribe to your list and a link to your optin form. You may not get as many subscribers this way, but the subscribers you do get are more targeted. And since you are allowing everyone to give it away, you could get more exposure for your offer than you could by yourself.

Another way to give away your bonus and still encourage them to subscribe is to give away your bonus and deliver great content. Then, let them know that you have more bonuses available for them absolutely free. All they have to do is subscribe to your list and they will get access to more of your great free content. There is no right or wrong way to get subscribers, just different ways. Hope this was useful for you.

Did you realize that there are really only 3 steps to building and profiting from a list? Marlon Sanders does, and he shares it in his FREE report (No Optin Required) called “ “The Only 3 Steps You Need To Make Tons Of Sales Online In 2010″. Get It Here…