A Simple Way To Keep Subscribers On Your List
Getting subscribers should be your number one priority, but it’s getting harder to get people to give up their name and email address. Offering a freebie of some sort is a good way to get people to sign up for your list. A potential drawback to offering a freebie is that people will sign up just to get the free stuff. These people may unsubscribe immediately, use an email address they never use, or never read your email messages.
There’s not much you can do about people who only want the free stuff and don’t have any intention of reading your messages. For the rest of your list, you can do a simple thing to make it more likely that they will continue to open and read your messages:
Let them know that in addition to the freebie that they received when they subscribed that there is more free content coming their way. You could give away a report or video every month or so. The idea is to give away valuable content on a regular basis.
This does a couple of things. First, assuming that the free content you offer is good, ;your subscribers will look forward to the next freebie that you offer, and will continue to open your messages to make sure they don’t miss out.
Second, they will be more likely to buy from you. The idea here is from the work done by Robert Cialdini in his book on Influence. In that book he notes that when someone is given something, they are likely to want to give something back. It’s human nature at work. You give them valuable free stuff, and they will be more likely to trust what you recommend to them.
A way to make this work is to offer a multi-part training on a topic that is delivered over time. That way they have to say subscribed to get all of the content. Another way that I have seen work really well is to have a password protected area on your site that only subscribers have access to. Here you can add free reports, videos, and other content on a weekly or monthly basis.
Offering freebies on a regular basis is an easy way to keep your subscribers interested enough in your messages that they will actually open and read your emails. And that’s what having a list and profiting from it is all about.
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