Getting More Power From Your Links

Getting links to your site is a powerful way to get better rankings for your web pages. The best kind of links are one way links from sites that have a good search engine ranking. Instead of talking about how to get these one way links, I wanted to talk about the importance of the anchor text you use when you get the links from these sites.

If you’re going to start getting links to your site, you need to have a plan. What you often see is a link in a resource box or on a site that simply says “Click Here”. That’s not a very effective way of getting links to your site. Neither is using your web site address as a link – www.yoursite.com.

The idea is to use the keywords you want your pages to rank for in your text links. If your site is about the Nintendo Wii, then you would be better off using that keyword phrase as your link. If you have pages related to the Nintendo Wii on your site, use the keywords for these pages when you link to them. Using keywords in your links will help your site to get better rankings for the keyword you’re going after.

Keep in mind that you will be better off if you select more than one keyword or key phrase to use in the links for each page you’re linking to. This gives you the opportunity to potentially get ranked well for more than one keyword phrase. I’m not suggesting that you try to get ranked for several different keywords for each page. Instead, use your main keywords and variations that are closely related.

For your Nintendo Wii site, you would use “Nintendo Wii”, and you could also add variations such as:
Nintendo Wii Games
Wii Games
Wii Console
Wii Video Game Console
Wii Fit
Nintendo Wii Console

You’re targeting the Nintendo Wii along with keyword phrases that are related to the Nintendo Wii. You wouldn’t waste your time targeting more generic terms such as:
Video Games
Video Game Consoles
Cheap Video Games
Discount Video Game Consoles

To wrap this up, remember that your link has more value to your rankings if it is a text link that includes the keywords that you are targeting for your site. Avoid using the web address or “Click Here” as a link. It’s still a link, but has less value. And it doesn’t take any more time to use links that will help your rankings.

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