If you’ve been online for any length of time, you know how important it is to get traffic to your site. It’s also a fact that most of your visitors will not buy anything. If you can get 1 out of every 100 people to buy what you’re selling or recommending, you’re doing about average. So you need a constant supply of visitors to your site to generate a good income.

On the other hand, if instead of selling a product on your site, you offer a subscription to your list, you can usually get a much better conversion rate. Instead of 1 in 100 people subscribing, you could find that you get 5, 10 or more out of every 100 people to sign up for your list. This is really important if you’re promoting affiliate products. In the typical scenario, you send visitors to a presell page, they click on your link, and you’ll never see them again.

The disadvantage of getting subscribers instead of sales is that you aren’t making any money – yet. But the advantages can be huge. That’s why you’ll hear over and  over again how important it is to build a list. If you’re an affiliate, get them to sign up to your list BEFORE they get to the sales page. You can do this by making the sales page the one that comes up immediately after they enter their name and email address and hit submit. This way, you have a new subscriber and you’ve also sent them to the sales page – and you get the best of both worlds.

What happens when someone get to your site? If it’s a sales page, they either buy or leave, and usually they won’t come back. So you have to constantly drive traffic to your site. You either spend money on advertising or spend time creating and submitting content to drive traffic.

If on the other hand, if you concentrate on getting subscribers, even though the visitor has left the site, you get the opportunity to contact them over and over again. You can build your credibility and send out recommendations for products that you offer or that you can earn a commission from.

It’s been estimated that with a good list of targeted subscribers you can earn an average of one dollar per visitor per month. In other words, if you have one thousand subscribers and you send out offers, you can generally expect to generate one thousand dollars a month in revenue each and every month.

You still have to drive traffic to your site, but instead of making 1 sale out of every 100 visitors, you can offer a newsletter subscription instead, and have a group of people who you can market to. That’s why a list is so important. It’s a little work to write and send out messages each week, but it’s also work to generate traffic to your sales pages. In the end, a list can make you a lot more money.

Marlon Sanders has a FREE video that reveals the 3 easy steps to promoting anything with a list. Click here for access…