Finding a profitable market is one of the most sought after information that most marketers encounter. There is a lot of software available and monthly sites you can join to help with this. But it’s not real hard to get a good idea of whether or not the niche you’re considering is worth investing time and money into. One big mistake is to ONLY look at keyword search volumes to decide if a market is profitable or not.

The reason I’m bringing this up is because I have done this myself. The way it worked for me is that I started with keyword research and found keywords that had a lot of searches. I figured that if a lot of people were searching for these keywords, I could make sales. So I set up web pages and wrote articles around these keywords. There are two things I failed to do.

The first thing was that I didn’t check to make sure that the keywords I was targeting were keywords that led to sales. What I should have done was to make sure that there were several people advertising on PPC. Then I should have looked at the top search engine listings to see what came up and noticed whether or not there were sites selling products that targeted those keywords. I could have gone to Amazon.com and looked at the top books and magazines related to my keywords.

The second thing was that I didn’t take the time to see where my potential customers were located What forums did they frequent? What blogs did they comment on? What newsletters did they subscribe to? What products were they buying and what problems did they have that they were trying to solve?

The solution is easy, but from what I’ve been reading in the marketing forums, it’s a point that is often missed. As I mentioned, I missed it too.

The reason it’s so important to take the time to do this research is because it will save you time and money. You will ultimately save time because you will be working on offers, ads, and content that will bring you paying customers. Getting a lot of traffic won’t do a lot of good if most of your visitors are looking for free stuff.

It’s also important because once you know that there are people that are willing to pay for what you are  promoting, you want to spend all of your time getting their attention. You can do this in several ways. You can find the forums they visit and start contributing. You can do the same thing with blogs. Add your comment to blogs relating to your niche and include a link to your site. In the case of blogs and forums, you can see if they accept advertising, and consider putting up your ads there.  Find out what newsletters your market subscribes to and advertise there.

You can only do these things once you know what your market is buying and where they hang out. It’s not hard, and it can mean the difference between success and failure.

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