List Building – How To Provide Useful Information And Make Profits Too

One of the challenges of building a list is providing content that your subscribers will look forward to reading. On the one hand, you are building a list to make money, so you’ll probably want to make a lot of offers.

On the other hand, if all you do is push products, your subscribers may get tired of that and quit reading your messages. You’ll see your conversions go down and see your unsubscribe rate go up.

You can do both – provide useful information and also promote a product or service, all in the same message.

Here’s an example of how NOT to do it. I recently purchased a product that had to do with getting a lot of one way backlinks. In one of the videos, the author pointed out that researching sites that would be good candidates to get links from was a time consuming process.

He pointed out that you could do it yourself, but immediately launched into a pitch for a product that would make it a lot easier. The product was over $100, and while it may be a good product, not everyone could afford it right now, especially if they were just starting out.

The bulk of the video was a demonstration of the product, with no information on how to do the research for free, as promised.

The way to provide information and promote a product in the same email is really quite simple. Select a product that makes a person’s life easier, one that saves them time and/or money.

Then write an article that shows how to do it, with a recommendation for a product that makes the process a lot easier.

Take keyword research for example. A lot of new marketers are confused by the subject, and don’t know what to do, or which product or service to buy. They want to know how to do it.

You write an article on how to use WordTracker’s free keyword tool, or Google’s free tool. Explain how to enter a keyword, and how interpret the results. Explain how in the case of Google they can save their results to their computer.

You’ve just given them some really good information on how they can do basic keyword research for free. Now it’s time to make your offer.

So now you explain how they can speed up the process and make a lot easier to sort and use their keywords by buying the related product that you’re promoting.

Whether they decide to buy or not, the message was valuable. You provided good information, you didn’t try to convince them to buy anything. All you did was teach them and refer them to something that could take your information to the next level.

No hard sell. No worries about sending too many promotional emails. And a great way to stand out from most of the lsits out there. Most of the lists I sign up for are nothing more than a series of pure advertisements. Your emails will be more useful, more likely to be read, and more likely to keep your subscribers happy.

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