One thing that is a reality in almost any market or niche is that things change. What people are buying changes, the technology changes, and new products are coming to market.

When you enter a market, it takes a bit of tedious work to get started. You need to do market research to see if there are people spending money in your niche. You have to see who your competitors are. Then comes keyword research and competition research. And on it goes.

After you start marketing, it’s important to keep up with what’s happening in your niche. You can do it all yourself. You could regularly visit blogs related to your market. You could enter your keywords into the search engines and visit the sites that come up. You could search article directories to see what articles are being written on your niche.

There’s an easier way, and it’s from Google itself, and it won’t cost you a single cent. It’s called Google Alerts.

Google alerts are updates from Google using the keyword or keyword phrase you select delivered to your email inbox.

Google Alerts allow you to keep up with the news, blogs, groups, video and search results that come up for your keyword. And you can have as many as you want. You can choose to target one of the results, or all of them. You can get the results every day, once a week, or as they happen.

The best way to use this tool is to enter a few keywords related to your niche and see what results you’re getting. Sometimes you’ll get a lot of unrelated stuff, so you can delete that Alert, and try another keyword.

Instead of having to go to several blogs, news sites, and web sites to keep up with your niche, Google will make it easy for you by sending you the important items to your inbox. It’s a great way to save a lot of time, effort, and frustration so you can spend your time on doing the things that will make you money.