One of the most important things you should do before you write an article is to decide why you’re writing it in the first place. The answer most people come up with is “to get lots of free traffic to my site!”

That’s a good answer, but there are some things to consider. What do you want people to do after they read your article?
Click a link to your affiliate presell page?
Sign up for your newsletter?
Go to your site to download a free report?
Go to your site and read another article?
Go to your site and click on your adsense ads?

You can get traffic from your articles, but if you’re not ready for the traffic they generate, you’re wasting your time.

If you want them to get to your affiliate presell page, read your content, and click on your link to buy the product, you have to have your web page created and uploaded and ready for visitors.

If you’re trying to build your list, have you set up your autoresponder? You need to make sure that you have the subscription form in place and working (you should always test this out to make sure). You have to tell your potential subscriber why they should subscribe to your newsletter. You have to “Sell” your visitor on your newsletter a lot like you do on a product sales page.

If you’re offering a free report, sell it. Once they get to your page, they should see some headlines and bullet points that will convince them that your report is worth getting. If they can download the report without entering an email address, test out the download link and make sure it works. If you are asking for a name and email address, make sure that once they click the submit button that they are sent to the page to get their report and that the page works.

If you are trying to get them to your site to read additional content, does the content you’re sending them to relate to what they just read? If someone reads your 5 best tips on using email marketing, and you give them a link to an article on your site about grooming your dog, there’s a good chance that they’ll hit the back button right away.

All of these things may sound obvious. It’s easy to get caught up in doing keyword research and gathering information for your article. Then polishing your article and getting it submitted. It’s easy to forget to make sure your landing pages are in good shape. If your site isn’t working, your visitor will probably leave, and never return.

So decide what you want your article to accomplish. Write the article. Polish the web page where you’re sending the traffic. And get ready to see some great results.

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