I want to talk about keyword research and market research. Keywords are talked about a lot. There are countless articles and guides about keyword research. There are free keyword tools. There are paid keyword tools. And there are keyword memberships that offer a suite of tools.

Market research is important as well. In fact, it should come before keyword research. The reason for this is that it’s easier to come up with a list of keywords when you know which markets are popular and full of people buying products. And buying customers are what we are all interested in.

Doing market research can give you a lot of ideas and markets that you may not have considered before. And it’s not that hard to do it.

I want to let you know about a couple of free tools you can use to easily get started in your market research.

The first one is Hot Trends from Google.

Go to http://www.google.com/trends/hottrends. Here you’ll see the top 100 searches in the last hour or so. A lot of these results are searches on current events or people in the news. But sometimes you’ll come across a hot topic for a market that you may decide to enter. Each of the 100 listings is a link. When you click on a link, you’ll go to a page where you’ll see what’s called a hotness index. along with a list of related searches. There’s also a graph of the last few hours of search activity.

Below that is a list of the top news articles, top blogs, and related web sites, with links to each entry. Another nice feature of this site is that you can access data from the past. You can look at hot trends for the day before, the week before, the month before. This allows you to see if there is a pattern where a search term that you’re interested in has a lot of historical interest.

The other site is also from Goolge. It’s called Google Insights For Search. Go to http://www.google.com/insights/search

Here you can enter a keyword and get results from 2004 to the present time. You can choose a shorter time range as well. For example you can see the results for the past 7 days, 30 days, 90 days, the past year, or select a year from the list. You’ll see a graph that shows search interest for the time frame you select. There’s a list of the top 10 regions or countries where these searches came from. There’s a list of the top 10 related search terms to your primary keyword.

There’s a filter you can use to customize you results. You can do a web search, product search, news search or image search. You can search worldwide, or by country, and by regions in the country.  And you can search by categories. You can click on any of the related keywords and get data for that keyword.

You can get a lot of good ideas and information for free from these two sites.

Once you’ve got a list of seed keywords and you want to do some deep digging to find all of the keywords you need to dominate your market, go to Nichebot X. There you’ll get access to premium keyword tools. Try it out for 14 days to see for yourself what Nichebot X can do. It will only cost you $1 for 14 days. Try it before you buy it. Click here for Nichebot X.