A strategy to get people to sign up for your list is to create a report that you give away in exchange for your visitors name and email address. While this is an effective way to build your list, you may find that you end up with subscribers that don’t buy from you.

That doesn’t mean that you shouldn’t give away content to build your list.

Let’s say you write a small report that has useful content. You decide to sell it for a few dollars instead of giving it away. Offer it for $7, $9.95, $12.95, or $17. The idea is to make it a low risk investment for your visitors.

It’s a lot easier to get someone to part with a few dollars to take a chance on your product than it is to create a larger course and trying to get people to buy it. Especially if you’re just getting started and don’t have a large list or joint venture partners.

It’s true that you’ll get more people to download your report if you give it away for free in exchange for a subscriber. But if you sell the report instead, you’ll build a list of BUYERS instead of a list of freebie seekers.

Once someone buys your report, they have shown that they will spend money with you. If they’re happy with the quality and usefulness of your report, they are more likely to spend money with you again in the future.

In your follow-up email messages, you can offer any new reports you create, including more expensive products. You can also send offers for affiliate products as well.

Once you have a list of buyers, it’s a lot easier to get JV partners because you’ll have proof that what you create is selling and will make both of you money. And your existing customers will often buy from you over and over again.

A way to get them more likely to buy your next report or more expensive product is to offer it as a customer only discount, or offer bonuses that are only available for previous customers. You won’t have to spend advertising dollars for these sales, so offering a lower price won’t hurt your profits.

You may have a great product that you want to sell, but you need to demonstrate that you provide value before you can get people to spend money with you. Selling small reports can be an easy way to get people into your sales funnel. The reports won’t take long to create, and could be the way to establish yourself in your market.

If you can write small reports, you can make a comfortable living from the comfort of your home. Click here for more…