A follow-up autoresponder is one of the most important tools for anyone who wants to do business online. You can use it to send out your newsletter, promos, broadcasts, and ecourses. The Promo Dashboard devotes row 4 to creating and managing your autoresponder.

Marlon shows you how to set up an autoresponder that you can use that has a free trial period. Even if you have another autoresponder, you can get a free trial and follow along. Learn how to set your options, the information you ask for in the opt-in form, and how to edit your confirmation email message.

Once someone enters their name and email address into your opt-in form, you’re not done. You have to create a thank you page. The thank you page is the page you create and select to send people to after they click the submit button.

The thank you page can make the difference between people checking their email and confirming their subscription and ignoring your email and never joining your list. It’s important to use your thank you page to tell them what they need to do to confirm their subscription.

Don’t assume that they will know what to do. Tell them. Also remind them that to get the incentive you offered, they need to follow the instructions. Remind them of all of the benefits of your freebie and the information that you are going to be sending to them in the future. This is explained with screen shots and video demonstrations.

Learn how to customize your confirmation email that your potential subscriber receives. Marlon shows you how to create an effective message with a video and screen shots.

Once they click on the link in the confirmation email, they are now on your list. They will also be sent to a confirmation page. When you create your confirmation page, The Promo Dashboard will show you what you should include, such as a link to the freebie you promised, what they can expect down the road, and how you can actually profit from your confirmation page.

The Promo Dashboard then shows you set up ad trackers for your campaign. It’s a good idea to test more than one squeeze page so you can continue to improve the results you get. This is especially important if you are using paid ads to get people to your opt-in pages.

The Promo Dashboard shows you how to create, set up, and use your subscription process, from submitting of the name and email, to the thank you page, to confirmation email, to the confirmation page. You need all of these elements to get subscribers onto your list. The Promo Dashboard will show you exactly how to do it. Click here for more…

Coming up – Row 5 – Turn On Your Promotion