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The Powerful Promoter Donates $30,000 To Habitat For Humanity
I want to tell you about something that occurred a few weeks ago that was pretty amazing. Matt Bacak, the “Powerful Promoter”, found out that a former student had stolen his $5,500 seminar material. While he could have exposed the former student and gotten mad, instead he decided to give away the seminar material for $1.
$1 dollar got several people access to the same material that others had paid $5,500 dollars for. According to a recent press release, 14,897 people paid a dollar for this offer.
What makes this story worth reading about is that Matt decided to donate every dollar he made during this offer to the New Orleans Habitat For Humanity. He also matched the money he raised. He ended up giving Habitat For Humanity a check for $30,000.
The offer is over now, but how Matt handled the situation is a good example of how to turn a potentially bad situation into a good one. One that not only give tremendous value to customers, but also benefited a deserving cause.
If you haven’t heard of Matt Bacak, you can get to know about him by subscribing to his list by going to http://www.powerfulpromoter.com.
To read the press release that gives a lot more information on this story, go to http://www.prweb.com/releases/mattbacak/charity/prweb970894.htm
| Print article | This entry was posted by Steve on May 24, 2008 at 7:43 am, and is filed under Marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |