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Buyers Versus Freebie Seekers

March 24, 2008 | Author: Steve | Filed under: Marketing

I recently received an email from Marlon Sanders that really got my attention. I’ll explain in a minute.

First, when it comes to keyword research, we know that it’s important to target keywords that have a high demand. So when we’re searching for a new market or niche, we’re looking for words or phrases that have enough searches to make it worth it to market to.

The problem is that we have no way of knowing who was typing in the search, or what they were looking for. If they typed in “weight loss”, were they looking for a book to buy? Or a membership site they could join? A diet plan they could purchase?

Or were they looking for free information?

That brings me back to Marlon Sanders and his email message. He pointed out that we don’t necessarily want to target keywords and markets with a lot of searches. Ideally, we want to target buyers. Not the freebie seekers.

Getting a lot of traffic won’t do much good if they aren’t willing to spend money on the valuable products and services that we offer.

Marlon has a product at http://www.pushbuttontargetmarket.com that promises to show you how to find these buyers. This IS NOT an affiliate link. I don’t have the product, and am not recommending it. But it is worth it to go to the site to read the sales letter. There’s some good stuff in there.

So back to the point of making sure a market is profitable. I’m no expert, but I do a few things to determine if a market is profitable.

First I do the keyword research in the market I’m interested in entering. Then I take my keywords to Google and type them in.

What I’m looking for is how many ads are running on the right side of the page. Go through the first few pages and keep track of how many ads are running. If there are less than 8 ads running on the first page, the market may be weak. If there are dozens, there is a good probability that there is money being spent in this market. Not so good if I want to use paid ads myself.

I then visit a few of the sites on the first 2-3 pages of the results. I want to find out if anyone in the top spots in the rankings is selling a product or service, or if they are adsense sites or free information sites.

Nothing really revolutionary here, just what I do to get a feel for whether or not a market is worth getting into. If I find something that looks promising, then I dig deeper. That will have to wait for another day. To your success…

This entry was posted on Monday, March 24th, 2008 and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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