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Have you ever heard of viral marketing? It is a technique I use to grow my business all the time. What I do when I use viral marketing techniques is use mine and my customers’ social networks to increase brand awareness, by providing my customers with something with my company branding that they want to pass on. It could be something as simple as a funny video. When I conduct a viral marketing campaign, I of course, make use of the web and existing social and business networks found there.

There is a principle that if a customer likes your company and service he will tell three people but if he doesn’t like it he will tell eleven. Viral networking uses this principle to increase brand awareness and give my customer something that he wants to tell others about. There is also a theory around that if I gathered one of my friends together in a room and he got someone he knew but I didn’t that through replication- i.e. everyone we are associated with and everyone are associated with and on and on- we would be able to successfully get a message to everyone in the world. Isn’t it an amazing concept that theoretically I could reach everyone in the world with an idea? This is the power I harness with viral marketing. To be successful at it I just need to provide my customers with something the feel like they want to pass on.

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